By Jim Eastin
Last Tuesday evening the members of the Pigeon Forge Chamber of Commerce gathered at the Riverstone Resort for a festive evening of hors d’oeuvre, conversation and to look at the new website at PigeonForgeChamber.com. DJ. Ron Crivellone and his wife Ellen from Smoky Mountain Sound provided the music with special lighting so everyone could see the large projections of the website around the room.
Connie Burns, executive director of the chamber, thanked everyone who came out to celebrate the launch. This is just one of the important things we are doing,” she said. “We have great educational programs for chamber members and networking opportunities. We’ve very pleased to have been able to accomplish this with the experience of Justin Jones and his staff at IMEG.”
IMEG is a tourism and marketing agency operating in Sevierville, Knoxville, Atlanta and Miramar Beach. Jones is the CEO and project manager for the new site. “Since this is the ‘greater area chamber,'” he said, “We can talk about the entire area. So visitors can see Sevierville, Pigeon Forge and Gatlinburg and plan their entire vacation. The value for the chamber members is that it gives them some advertising opportunities that are worry free and gives them guaranteed leads. We take the guess work out of the marketing and take the stress away from the user and the advertiser.”
The Pigeon Forge chamber had a major relaunch in 2012. Since then it has grown to 320 members. Many of its members are small businesses. “We work with 80 clients in Sevier County in tourism-related businesses,” said Justin Jones. “Many of them can throw a lot of money at advertising. This is important for smaller businesses because every dollar they spend is important. I enjoy working with this group because there are no committees and boards. So, they are fast moving.”
The new website has lovely scenes from the mountains, lots of video and links to chamber businesses. It features places to stay, eat, play and shop with easy to follow directories.
Bill Sullivan, the General Manager of the Sable’ theater said, “They did a blog from the new website for our theater and we got a great response from it. I think it’s great.”