By Alex Shelton
Gatlinburg has been named by ConventionSouth editors as one of the top resort destinations for conventions, meetings and events. The editors of this convention-focused magazine are helping meeting and event planners take a fresh look at resort areas by exploring key components of booking future events at resort destinations. The May issue of ConventionSouth highlighted the magazine’s “Editors’ Picks” for “Top Resort Communities in the South.” As a chosen destination, Gatlinburg was highlighted in the ConventionSouth annual resort issue.
Celebrating 30-plus years as a leading meeting planning resource, ConventionSouth magazine’s circulation reaches more than 18,000 meeting professionals throughout the United States, all of whom book meetings held within the South. ConventionSouth digital media reaches a global community of event planners.
ConventionSouth’s editorial team researches communities throughout the South and makes selections based on several factors. Included in those are unique and diverse recreational offerings, fitness, health and spa opportunities, dining and entertainment options, as well as availability of versatile meeting venues and accommodations for groups. Gatlinburg was found to offer these components used by creative event planners to dramatically enhance the financial success of their meetings/events, as well as ensure the approval and satisfaction of their attendees.
As one of the highlighted destinations, Gatlinburg was chosen from a 16-state (plus the Caribbean) coverage area. Gatlinburg is part of a select group of destinations that exemplify the epitome of a true resort destination for meetings. The new generation of meeting planners and attendees look for destinations that offer new and different experiences. “The millennial generation is quickly becoming the core base of today’s attendees,” said ConventionSouth publisher J. Talty O’Connor. “They’re very experiential in nature and nothing offers better experiential opportunities than resort areas in the South.”
Convention and resort destinations like Gatlinburg offer both the ROI as well as the ROE (return on experience) that will draw more attendees, keep them engaged and make them want to return again and again. More than just a meeting venue, communities like Gatlinburg are true resort destinations offering diverse opportunities for imaginative event planners. They are top choices for enhancing the experience for all types of event attendees. The ConventionSouth team felt Gatlinburg offers the complete package of opportunities commonly associated with resort destinations.