As a business story, it’s a man-bites-dog classic suitable for the clickbait era. “You won’t believe what this CEO did…” But for music lovers, Moog and its eponymous product remains a big deal.
The first truly electronic instrument, the Moog synthesizer used transistors to replicate otherworldly sounds. The big breakthrough came with classical music for performances which relied on the Moog’s Theremin-like sound.
Soon, popular performers got in on the act with tracks like The Beatles’ “Here Comes the Sun” and Stevie Wonder’s “I Believe (When I Fall in Love).” But it wasn’t until the rise of progressive rock in the 1970s that the Moog found its fullest flower. Groups like Yes and Emerson Lake & Palmer loved the Moog.
Moog was driven into bankruptcy by the rise of cheap, portable synthesizers, but was saved in recent years as younger audiences rediscovered its richer, unique sound.