By Jeremy Westby
George Jones may have departed this earth, but his legend for spirits will live on. Increased sales and demand for George Jones White Lightning Moonshine and Vodka have led the brand to consider distribution and marketing vendors in both nationwide and international markets. The moonshine and vodka products are currently sold exclusively at the George Jones Museum in Nashville.
After the White Lightning Moonshine brand’s recognition at the 2015 Spirit International Prestige Awards, the museum store has been overwhelmed by demand for its White Lightning Moonshine and Vodka products.
With the tremendous success of the spirits line, the George Jones biographical film “No Show Jones” slated for release in 2016, and the growing demand for the product and interest of many to buy the spirits line, plans are underway to choose the right partner to create an international footprint.
Management has selected the investment bank, R.L. Hulett & Co., to represent them in their search for a strategic partner with the capabilities and distribution network to properly scale the brand.
This opportunity is large and multi-faceted. The iconic George Jones name, the trademarks of White Lightning and the 2015 SIP awards all make for an opportunity for both George Jones fans and discerning tastemakers worldwide.
The George Jones White Lightning signature brand of moonshine received highest honors at the 2015 Spirit International Prestige Awards. George Jones White Lightning Apple Pie took home a Platinum Medal for Unaged Flavor Infused Whiskey/Moonshine. The award underscores the high quality of the signature whiskeys, which are available exclusively at the George Jones Museum. The SIP Awards are held annually and gauge consumer satisfaction with spirits. The SIP Awards rank among the most prestigious awards available for liquor products and are given annually to the top spirits in the world.