KNOXVILLE (press release)—The Tennessee Smokies revealed their new logos, colors and uniforms for the upcoming 2015 season at a press conference in downtown Knoxville.
The new primary team logo comprises of an intimidating blue bear resting a bat on his back shoulder, with Great Smoky Mountains National Park represented with trees and mountains, along with a red background and “Tennessee Smokies” written underneath the bear. Additional logos include a rebranding of the script “TS Logo,” “State S Logo” and “State Circle Logo” as well as the introduction of a “Bear Head Logo” that will be worn on the team’s uniforms and road hats, along with new word marks.
The team’s primary colors, along with the lettering and numbers, have also been changed to reflect the Smokies’ parent club, the Chicago Cubs, with Royal Blue, Light Blue, Red, and Tan as the team’s new colors. The Smokies have been the Double-A affiliate of the Cubs since the beginning of the 2007 season, with the two teams announcing a four-year extension earlier during the 2014 campaign. Under that current deal, the two clubs will be aligned through 2018.
The home white and road gray uniforms remain largely unchanged, minus the updated logos, while the alternate uniform has been tweaked. That uniform features a light blue color with the “Bear Head Logo” in front of a red circle on the left chest. In addition, the road cap will feature the blue “Bear Head Logo” on red stitching.
The logos were designed by Studio Simon out of Indianapolis, Indiana, who has previously designed logos for 75 major league, affiliated and independent minor league and collegiate summer league clubs, in addition to official marks for two Super Bowls and two NFL Pro Bowls. Merchandise with the new colors and logos is now available and can be purchased at the Smokies Clubhouse Shop during normal business hours at Smokies Stadium in Kodak, as well as online at www.smokiesbaseball.com.