Apple’s lineup: transformation or stagnation

Logo_Apple.incBy Kimberly Toillion

Apple’s newest lineup was revealed on October 16. For some it felt like déjà vu. The last keynote took place not even a month before (September 19) the tech company unveiled its iPhone 6 and the still forthcoming iWatch. The Apple way seems to be feeding consumers in small increments to keep speculation up and running.

Debuting in 1998, the iMac has undergone a myriad of transformations. This month’s iMac metamorphosis may not be revolutionary to all, but it will likely impress its new owners. The most notable revision will be a 5k display, which carries seven times more pixels than most HDTVs. This upgrade may be especially appreciated by photographers, graphic artists and cinematographers who generally have been some of the first adopters of this brand. A new Mac mini and MacBook Air will also be available and will feature Touch ID fingerprint readers.

Apple’s new operating system, Yosemite, is available as a free download. At first glance the system looks like a much brighter and streamlined way to navigate. Apple users may want to take advantage of this free download provided their system requirements can handle the upgrade. Please refer to Apple’s site for specifications: apple.com/osx/how-to-upgrade/.

Apple Pay will be up and running October 20. More than 500 banks have signed up, along with the major credit card vendors like American Express, Visa and MasterCard. The payment system also referred to NFC, short for Near Field Communication, will allow iPhone users to swipe and pay with their smartphones rather than digging for this or that card and memorizing coordinating pins. This has the potential to revolutionize how we pay.

There are plenty of disappointed folks who claim Apple’s address was mostly about what isn’t happening. First, there will be no awaited 12 inch MacBook Pro. It had also been speculated that Apple TV would be introducing a gaming feature. The company, however, is not introducing a new TV. Perhaps the most widely held expectation was the announcement of the iPad Pro. Rumors indicated it would have a 12.9 inch screen, run both IOS and OS X and multitask similar to that of Microsoft’s Surface, the tablet that boasts itself as a replacement to laptops. However, according to experts, Apple will not be rolling this model out until next year due to high manufacturing demands of the iPhone 6 models.

The actual iPad announcement was disappointing to many. Rather than new models we can expect upgrades: an iPad Air 2 and iPad Mini 3. Both models will feature the fingerprint reader and have marked camera improvements. The iPad Air 2 will be even thinner at 6.9mm and it will feature a reflective coating that will cut down on reflections by 56 percent. iPads will go on sale October 22. Most do not expect Apple’s usual long lines on launch day.

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